Cycling in London is like playing a game of Snakes and Ladders. One minute you can be winding through side streets, exploring new haunts and telling yourself there's no better way to get around as you cruise past stationary traffic. The next, you're cursing the snake who stole your bike and sent you back to the start of the game.
Whilst riding a bike in a place like London certainly has its challenges, we believe there is simply no better feeling than the freedom you get from exploring the city on two wheels. LUMO was created to celebrate city cycling and give people more reasons to get out and ride a bike.
It seems fitting then, that our launch range pays homage to our love affair with city cycling culture. The London Collective is inspired by, and in some cases, made in the capital. The look of the garments has been very much influenced by British fashion over time, yet the technology that has been integrated into the designs improves cyclists' safety by increasing their visibility to other road traffic. Less snakes, more ladders.
The launch video is called '#freedomofthecity: London' and aims to showcase the city as well as our new collection.
The London Collective
Each garment in the London Collective has been named after a place in the city that means something to us. Here's a little background into how each product got its name.
Bermondsey Street is one of our favourite places in London. A cosmopolitan mix of cafés and bars and a great selection of tasty food-to-go options make it a great lunchtime hangout. Both of us cycled to work in Bermondsey pretty much everday for years and it was here that the first seeds of an idea for LUMO started after Doug was knocked off his bike on the way into the office.
Herne Hill Harrington
This jacket was named after the Herne Hill Velodrome, the only remaining venue still in use from the 1948 Olympic Games and one of the oldest tracks in the world. Herne Hill was also formerly home to one of our favourite London pubs - the Half Moon - which has sadly been closed since the huge floods of 2013. The jacket itself is inspired by the iconic Harrington jacket but has been adpapted to make it comfortable for riding in.
The Regents Parka. Not named after the famous park but in fact the Regents Canal. Why? It's one of the most cherished cycle routes through north and east London and has some of our favourite waterside places for a coffee or beer in the city, like the Narrow Boat in Islington and the Towpath café in Hoxton. The jacket itself was inspired by the classic 1960's mod Parka but adapted in both fabric and shape to make it perfect for riding in.
Wembley, the home of football and also now to some huge music events. This one is a little self-indulgent - Doug is a massive Liverpool FC fan and watched his beloved team win the Carling Cup final there, and Lucy also played (and won) at Wembley Arena in the national indoor hockey final for Leicester.
Another of our favourite stop-offs along the Regents Canal is a summers' evening in Camden Town for a spot of live music. Some of our most memorable night outs have been at KOKO, The Roundhouse and getting down and dirty at The Dublin Castle. The Camden Polo is perfect for summer cycling, we've made it with a lightweight performance cotton and reflective tabs on the collar for added visibility when you need it.